La Canción del Lobo Feroz
Our VR film, entitled La Canción del Lobo Feroz (The Song of the Wild Wolf), tells the story of how children try to get their lives back on track after a tragedy, as well as fighting to stay in school no matter how difficult the conditions are.
The video was filmed in the communities of Metlatonoc, San Miguel Almotepec, San Juan Puerto Montaña, Cochoapa El Grande and Loma de San Marcos in the region of Montaña de Guerrero. These communities were severely affected by Hurricanes Manuel and Ingrid in September 2013, which left landslides and floods in their wake, as well as considerable losses of human life and material damage. Furthermore, the communities are at risk given the erosion of the mountain and earthquakes in the region.
The community of Loma de San Marcos is part of the poorest area in Mexico. According to the United Nations Development Program, this area has a Human Development Index 2.5 times below that of the country average. Since the hurricanes in 2013, this community has not had access to basic services, such as electricity or water, nor has it had access to medical treatment.
La Canción del Lobo Feroz is a story of overcoming adversity in a community where children recover from a natural disaster, sing a song to come to terms with their losses and remember the importance of being prepared to act in an emergency. The “wild wolf” can take the form of a hurricane, an earthquake or a storm, and the children need to be ready when it comes back.
Our video was part of a fundraising campaign to invite people to set up a monthly donation using their credit card via the www.donaunicef.org.mx website, or via UNICEF promoters who can be found at malls, parks, museums and companies in a number of states throughout Mexico. Aleks Syntek, Yolanda Andrade, CD9, Javier Jatti and Michel Jourdain have also joined forces with this campaign.
Client: UNICEF Mexico
UNICEF Campaign launching event
Concept, Script and Full Production: IND
Director of photography and 360 video: 360gigapixel.com
Location sound: Andras Kollmann
Production manager: Zsofi Manya
Original score & Sound design: Attila Fodor
Post Production: Istvan Szecsenyi, Dezso Gyarmati, Mark Bodnar
Voice Over: Lya Zoe Vázquez Zarate